Orenda

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Orenda is a cannabis-infused spirit. Please consume responsibly.

OrendaFind Orenda
Petaluma Gap hills at dawn

The Essence of Sonoma · Est. MMXXVI

Higher consciousness in a bottle

A premium craft cannabis spirit born from the terroir of the Petaluma Gap — single strain, farm to bottle.

Meet the spirit
Farm to Bottle·Single Strain·Fast-Acting Elixir·The Essence of Sonoma·Farm to Bottle·Single Strain·Fast-Acting Elixir·The Essence of Sonoma·

o·ren·da — noun

“An extraordinary invisible power believed by the Iroquois to pervade all objects as a transmissible spiritual energy capable of being exerted according to the will of its possessor.”

Inspired by authenticity and expertise, Orenda fuses the worlds of fine wine and boutique spirits with the subliminal transcendence of cannabis — the spirit of the plant in a more discreet, enjoyable, and fast-acting elixir, with fresh terpenes that honor its essence.

Orenda Durban Poison bottle

The First Release

Orenda
Durban Poison

One of the world’s most famous landrace strains from South Africa. Sweet, earthy, spicy notes with pine, herbaceous, and citrus undertones — the more savory side of the cannabis spirit.

SweetEarthyPineCitrus

175 mg

per 750 mL

11.82 mg

fresh terpenes / fl oz

Single

strain spirit

Sonoma vineyard at sunset

Terroir, vintage, varietal — the first single-strain spirit with our hands in every step.

Terpenes masterfully crafted with Sonoma Hills Farm, inspired by organic and biodynamic growth.

Farm to Bottle

How we do it

Simplifying creative industries

Direct alliances with Sonoma Hills Farm, Emerald Imports, Azuca, and Volunteer Botanicals — the first farm-to-bottle cannabis spirit.

Growing the standard

The C Standard brings transparent manufacturing, strict compliance, and quality assurance grounded in the three-tier system.

Solving affordability

A minimalistic approach that lets nature provide — partnerships from Northern California to Tennessee keep standards high, plant to liquid to bottle.

Innovating the market

Clean, regenerative growth; inclusivity in the workplace; transparent and fair standards — something for everyone at the table.

Sonoma coast coveGolden rolling hillsCoastal highway in fog

The People

Meet the team

BW

Brie Welch

Founder & CEO

15 years bringing boutique brands to market, redefining collaboration between the alcohol and cannabis industries.

JC

Joyce Cenali

Founder & CEO

Cannabis operations and business-development executive; cultivating since 2004 and co-founder of the Cannabis Media Council.

PT

Penelope Turnbow

Founder & CLO

Business attorney with a global advisory network; closed over $4.5B in financing transactions during a decade at FedEx.

DM

David Mirkin

CFO

Two decades of global project finance, from BP's North Sea business to carbon capture ventures worldwide.

Store Locator

Find Orenda

Launching first across Tennessee, then along the East Coast. Retail locations will appear here as partners come online.

Tennessee

East Coast